15 YEAR GLOBAL ADVERTISING LEADER
I’ve been lucky enough to work with some of the most talented people, partner with the best brands and marketers around the world, all while having a lot of fun and joy along the way.
Now as a mom of two young children and an ambition to start something new, I am forging a path into Real Estate. My advertising experience has created life long lessons and skills I plan to put to good use.
TBWA: To get a position interning here, I called the CSO everyday for 3 months until he finally picked up and said I had a day to prove myself. Two months later I was employed as a strategist across digital and activations accounts, namely the Diageo portfolio. I learnt a lot about liquor, built many websites, put my hand up for every pitch team and picked up a few awards along the way.
Saatchi & Saatchi: getting a call to join the Cadbury Dairy Milk team as a Management Supervisor after two years in the industry was something I could not pass up. Being part of an AOR team, in a TTL capacity and with an all-star team was part of my career I will never forget. I was promoted to Account Director after a year and went on to lead the Lexus Australia account. Between Drive Days, Melbourne Cup events, reinventing the brand in Australia and shoots every month - I was also given the opportunity to lead the Greenpeace account and developed an award-winning campaign that changed the Australian fishing industry.
R/GA Sydney: as one of the first 5 employees, I found my pitch experience and background in digital a perfect fit within this start-up environment. Leading new business wins which saw Red Bull, Twitter and Telstra become core clients of the agency. I learnt about a true global network, signed Keith Urban as an Ambassador for our lead financial client (I am a small town country girl at heart) and helped build the agency into 50 FTEs by the time I said good bye two years later.
R/GA NY: I couldn’t pack my bags fast enough to fulfill my life long dream of being a New Yorker. Leading start-up Jet.com before it was sold to Walmart 2 years later for $3.3b, we also picked up a Cannes Lions Grand Prix. Samsung Global & USA called, which saw much of my time in Seoul, South Korea - working across all lines of business and utilizing every discipline within R/GA.
R/GA LA: A small office with big ambitions. We ran fast and nimble across major clients such as VF Corporation where we lead 12 brands through a triage through their pandemic comms, built the Academy Museum of Motion Pictures brand / campaign, won Oprahs Book Club (in partnership with Apple) turning this infamous book club digital for the first time and developed strategy for Angel City Football club; all of these brands were lead with purpose and intention.
R/GA CALIFORNIA: Leading a portfolio of clients and robust teams; I lead pitch the that won Patreon social, lead global content and digital experiences for Airbnb, developed the start-up Happy Money brand strategy and campaigns, lead marketing for Skillz Gaming and campaigns for Uber.
EA Games: I was posted as Marketing Director at EA Games on secondment, working in their brand development team for 6 months. Leading strategy, partnerships, external (Global campaigns with digital and social focus) and internal brand comms.
CHIEF OF STAFF R/GA CA: I was a purpose-driven enabler, strategic initiator and implementer. Consulting and executing on the Vision of the agency, Growth Strategies, Restructures, DEI, PR , Thought Leadership and Employee Engagement.
FNDYOGA: Outside of advertising & Real Estate, I established Found Yoga. Teaching globally and based in Boulder, it helps me live my purpose - leading a joyful life and bringing joy to those around me.