Business Director
2013 - Present
High-impact cross-channel marketing campaigns (Site, Social, Mobile, Print, Email, DM, TV, Apps etc.)
Social strategy & Content Creation.
New business, Culture & Thought leadership Lead
TELSTRA
As the biggest telco in Australia, and one of RGAs most important clients, I developed process, relationships and secured projected revenue for 2014 (aiding agency grow from 10 to 45 people).
What started as Digital Content briefs, grew into app briefs from the CSR team, Social Strategy & implementation from brand / digital teams and integrated campaign briefs from multiple stakeholders within the business.
Currently I am working on Telstra's partnership with ARIA (Australia Recording Industry Association) developing strategy of sponsorship and developing music platforms for brand.
Additionally, working with Facebook on a world first for Telstra. More to come...
Red Bull
As the wildcard within the pitch process R/GA managed to secure Red Bull after a 4 month pitch process.
As Business Director, I established all processes, inductions and relationships with overseas stakeholders that oversaw local work. Helped secure retainer and implement social media strategy across brand. Lastly implemented 6 campaigns over 3 month period.
McCormick
Worked directly with Marketing Director and Digital Strategist at R/GA to develop Digital Research and Strategic Plan. Developed brand insights, best in class social work, customer segmentation, content plan and e-commerce proposal.
ANZ BANK
ANZ is one of Australia's top 4 banks, I developed relationship with Wealth Team through a Retail and Insurance digital display & CRM campaign.
The success of this lead to a new brief to launch the Grow app. R/GA developed an interactive hologram activation and content digital platform involving Keith Urban which gained so much momentum, that media budget was secured to send the content to TV.
THOUGHT LEADERSHIP
Leading Thought Leadership within agency;
Training for agency and clients.
Implementation of International RGA key speakers to visit Sydney office.
Client education afternoons lead by RGA employees.