Senior Account Manager / Business Director
Integrated campaigns, Brand Strategy, Events, DM , New Business
2010-2013
LEXUS
Developed 3 Year Strategic Brand Platform including global integration.
Developed sponsorship strategy / made all collateral associated with partnerships.
Managed all internal & external stakeholders including all 8 agencies involved. Development of team members by coaching, training and identifying areas for growth. Accurate financial management of client business from scoping to forecasting and budget reconciliation.
Results:
The first integrated campaign the brand had made since 2007. Increase in consideration and brand entrenchment resulting in increase in sales “Drive By” won Silver @ ADFEST / Shortlisted for CLIO / Finalist AWARD Top 6 BEST ADS / Pick of the Day for Creativity Online.
Became part of Lexus Marketing team as Sponsorship Manager. Delivered $800k more over expected Agency forecast for Lexus account
Silver Cannes Lion 2013
GREENPEACE
Lead the development of strategy to be used for John West campaign.
Lead presentations / negotiations with Client and CEO (sign off required as pro-bono Client). Made integrated campaign with a budget of $15k.
Negotiated pro-bono media and production (Arcade Game, Radio, Billboards).
Results:
John West agreed to change their fishing practices within 6 weeks of the campaign going live; they committed to overhaul all fishing to be sustainable by 2015.
As a result of this, one of Australia’s largest supermarkets, Coles, also changed their fishing practices.
Won Gold at CLIO 2013.
NEW BUSINESS
One of two person team to start a new business department at Saatchi.
Back end review of all Saatchi capabilities; a new strategy and vision for company with new management team.
Building relationships with consultants / collaboration with Saatchi management team. Review of all industries and brands, writing all case studies and developing hype tapes.
Results:
Won Carnival Cruise business.
Fiji Tourism pitch in which we went from being the wild-card in a long list of agencies, down to the final two. Back end review of banking industry lead to an opportunity with St George through a pitch, this account brought multiple new staff into agency and huge contributor to bottom line of agency for 2013.
CADBURY (Kraft Foods)
As Senior Account Manager; made six integrated campaigns.
Managed six Clients based in Melbourne, Victoria with weekly trips interstate.
Managed all six agencies; media, events, digital, factory, legal, activations that worked on business. Lead all process, induction, admin and finance on account.
On team which developed new worldwide global direction of brand; “Joyville”.
Results:
“Ready To Roll” Campaign ; created world’s first round YouTube video / inducted into Google’s “Best of Advertising” / 120,000 views / Number One subscribed channel globally.