PLANNING CO-ORDINATOR / ACCOUNT MANAGER
Integrated promotions and campaigns, Trade & Sales Comms, On and Off Premise Marketing, Digital (website), Events, Brand website development and Launch / CRM
2007-2010
LA FAMIGLIA
Made integrated campaign “Italians want it back” to launch brand and range.
Due to success of ATL campaign, an activation was developed;
Managed National activation that toured Australia;
Managed all agencies, schedules, budgets and negotiations with Client / major shopping centres. Lead all process, admin and finance on account.
Results:
Product sold out at every supermarket where activation was live.
All major supermarkets now sell La Famiglia.
OPTIMUM (MARS PETCARE)
Integrated new Client into agency.
Developed brief from small budget promotion into an integrated campaign;
Increased scale of campaign due to negotiating with key brands to contribute prizes at no cost for promotion. Managed on-pack promotions, print and microsite communications.
Results:
Integrated new Brand Ambassador, Chris Brown with Optimum Brand.
Successful promotion saw increase in brand recognition and gain share in premium pet food market.
HAHN SUPER DRY (LION NATHAN)
Made integrated beer campaign.
Key contact for Client and all agencies involved. Collaboration with agency partners to drive integrated creative strategies. Created dependable, organised, and clear communications at all levels and across all departments.
Results:
Increased Sales over campaign period.
2010 – Lion Nathan named Award Client of the Year.
GALLIANO / ABSOLUT VODKA
Made range of promotions, events, PR, online campaigns related to these youthful brands. Required comprehensive knowledge of all international brand guidelines.
Trade and industry research including mixology.
Visual merchandising on and off premise.
Development of partnerships with key media contacts in Sydney including celebrities & editors.
Results:
Rise in sales over campaign period.
Post research saw brands being associated with fashion, youth, fun.
LOVELLS LAGER
Managed the production of “Virtual Pub Tour” including working directly with Google Maps. Orchestrated partnerships with internal teams to manage priorities, schedules, and deliverables. Managed events to launch brand into market and all trade communications.
Results:
Worked on a world first.
BERLEI
Worked directly with GAD on development of an entirely new website for brand. Managed brief to dispatch of new site, that was unlike anything else in the market.
Results:
Won AIMIA “Best Retail” Website.